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trade channel

Competition within the market has been extremely fierce with TTR producers battling for global market share. The increase in overall TTR production capacity and competition has caused some TTR producers to change their marketing and sales strategies and look for growth by working directly with the end user channel which is in conflict with the established reseller channel. Today, more than ever, it is crucial to work with companies that can offer long term stability in terms of supply, pricing and most importantly, reliable marketing and sales strategies.

Thermal Transfer Solutions Ltd (TTS) has enjoyed great growth during the last years by following a strategy of working exclusively with the trade channel only. We are committed to providing the VAR channel, by whatever name it may be referred (distributor, dealer, systems integrator, reseller), with the best possible range of competitively priced thermal transfer ribbons without compromising the VARs channel and customer base. Our growth has been achieved during very tough economic conditions and in a very competitive market by following this strategy. We continuously work hard on creating new strategies to help our partners' increase, protect and add value to their thermal transfer ribbon ranges.

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Company Background - Printers & Ribbons